PMPS Festival

PMPS Festival Identity and Website

In order to launch the first edition of the People Mountain People Sea (PMPS) music festival in Amsterdam I was approached to create the new brand and website for the event.

People Mountain People Sea is an ancient Chinese proverb, indicating a mass of people. It kind of implies that they are expecting a hell of a lot of people to show up, but mostly it means that everybody is welcome to dance and enjoy the music getting some of Asian’s most promising musicians.

The main idea was to gather the two visual concepts just in one graphic. In this case I used a dynamic shape with different curves where «mountain» and «sea» are mixed together to represent the concept of sound wave, movement and crowd. Moreover the logo has been treated as a handcraft composition humanising and making it closer to the people. Red tones and a clear and straight typography add character to the design and highlight the identity of the logo.

The website works under WordPress and it integrates social networks to spread and advertise the event.

Services used:

• Corporate identity
• Responsive Web design
• Graphic design & Illustration
• CMS solution
• Social networks integration

• Ortigueira Festival
• All
• Héctor Carré