The Converse brand launched a new campaign: by buying certain Converse Chuck Tailor models you had the opportunity to customisze them with unique, exclusive and original designs from graffiti artists.
The aim of the advertising campaign was to get as many people as possible to participate in the event.
The idea was to create an attractive, appealing and modern design, making use of the brand as a reference and including details of the graffiti’s world.
The design was used in different formats since its publication: the different local newspapers, banners on websites, newsletters and posters.