Sun Lua is an audiovisual production company with a long history.
In this case, we consdered that an evolution of their identity would be more effective and practical than a complete new look. However, the challenge was to modernise the brand without losing its symbolism.
We therefore played with the name’s elements -Sun and Lua (meaning moon)- creating a dynamic, funny and shocking icon.
In addition, the use of a more sober and classic typography brought balance and strength to the result.