I was approached to develop the new identity of my good friend and excellent photographer Oscar Santana Omist.
The idea was to play with the double “o” from his name (Oscar and Omist) and relate them with the photography context, so we extracted these letters, opened the top and bottom sides -inferring an open minded personality and attitude and added a central circle that represents his work’s focus and photography.
The final result was an elegant, synthetic and minimalistic identity with its own personality.
Launch website »