Ampa Hipatia is a parent association where the families will be able to find whatever kind of information related to the Rivas area in Madrid.
The brief was clear: Hipatia was a Greek Alexandrian Neoplatonist philosopher in Egypt.
Their previous corporate image was complex and needed a new look to make it easier to understand and adapt to the current trends.
To do this, I developed a new logo that represents the Greek culture, adding a touch of colour and modernity. The typography matched with the concept and added character to the composition.
The final result was a minimalistic, elegant and synthetic identity with its own personality.